Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Celebrity Scents Boost Parlux Sales - Beauty Packaging

What are you searching for?

Sign in
Beauty Buzz

Celebrity Scents Boost Parlux Sales

Author Image

By: Jamie Matusow

Editor-in-Chief

Reports of a difficult economy don’t seem to have hurt Parlux Fragrances, Inc., which, according to Neil J. Katz, chairman and CEO, invested heavily in carefully targeted advertising, promotional and in-store campaigns, as well as its department store sales force. Net sales for the quarter ended September 30, 2008 are estimated to be $53 million, a 43% increase over the $37 million reported for the same period of the prior year, while net sales for the six months ended September 30, 2008 were estimated at $76 million, compared to $69 million for the comparable prior year period. Domestic department store net sales for the quarter ended September 30, 2008 exceeded net sales for the same period of the prior year by approximately 190%, and include approximately $6.5 million in sales of the new Jessica Simpson fragrance, Fancy, and approximately $1.5 million in sales of the new Paris Hilton fragrance, Fairy Dust.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters